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"Ship accessories" platform brings brand new marketing reform to the industry

"Ship accessories" platform brings brand new marketing reform to the industry

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  • Time of issue:2020-02-10 21:51
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(Summary description)Shipbuilding industry is a capital, technology, information, labor-intensive industry, is the basis of shipping industry, fisheries, marine engineering, and is the prerequisite for the development of marine economy

"Ship accessories" platform brings brand new marketing reform to the industry

(Summary description)Shipbuilding industry is a capital, technology, information, labor-intensive industry, is the basis of shipping industry, fisheries, marine engineering, and is the prerequisite for the development of marine economy

  • Categories:News
  • Author:
  • Origin:
  • Time of issue:2020-02-10 21:51
  • Views:
Information

       Shipbuilding industry is a capital, technology, information, labor-intensive industry, is the basis of shipping industry, fisheries, marine engineering, and is the prerequisite for the development of marine economy. In the past five years, China's shipbuilding industry has achieved a leap forward development, with the completion of shipbuilding, the number of new orders, and the number of hand-held orders ranking among the highest in the world. In recent years, ship fitting products have become an important project encouraged by the state. Especially in the aspect of marine engineering supporting, some products have become the most popular products in the current and future industrial development. With the development of shipbuilding industry, there are various bottlenecks, which become the main problems to be solved. The concept of online and offline combined development, which suddenly fell out of thin air, gives more traditional industry people a hint of development, and the shipbuilding industry is no exception, "ship accessories" mobile app platform came into being.  
In recent years, with the rapid development of the Internet, its influence has penetrated into all walks of life. The development of 3G mobile Internet has become the main trend of the future development of various industries. The mobile online development mode of ship accessories industry marks that China's traditional industries have begun to develop mobile Internet. Under the mainstream trend of traditional industries cooperating with mobile Internet development, the mobile Internet trip of ship fitting industry is bound to have unlimited future.  
Sun Qijun, head of the "ship accessories" platform, said that since the 10th five year plan, with the rapid development of China's shipbuilding industry, the gap between supply and demand between shipbuilding and supporting products in the domestic market has become increasingly large, which has triggered a boom of multinational companies investing in the field of marine equipment. At the same time, the industry has attracted many local and foreign enterprises to enter the field of ship supporting equipment production. The joining of these two industrial forces has broken the closed development mode of China's shipbuilding supporting industry with the military supporting enterprises as the main body for a long time, and has greatly changed the structure of the ship supporting industry.
At present, the main problems faced by China's shipbuilding industry are as follows: first, the production capacity of marine equipment can not meet the demand of shipbuilding. Second, the independent research and development ability of marine equipment is still weak. Third, there is no global maintenance service network for our own brand high-quality marine equipment.
       The advent of the era of big data will undoubtedly bring a new breakthrough in the development of ship fitting industry. Nowadays, in the face of increasingly fierce market competition, the whole industry should also extend the marketing mode to the higher level. Network marketing is an inevitable trend. In the information society era, more extensive information sources, more convenient trading platform and more economic operation costs are needed. Traditional industries need to To have a platform like "ship accessories" to run up, this will certainly bring a brand-new marketing era change for the whole shipbuilding industry, and also will inevitably promote the traditional industry to quickly enter the "mobile" online era.

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Linhai Yida Electronics Co., Ltd

Our company is specialized in the production of supporting products for marine, aviation, petroleum, civil, communications, radio, satellite navigation, etc.

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